SEM training in Chennai

Ganesh Ramamurthy
Marketing
₹8,000.00
sem
  • 20 students
  • 0 lessons
  • 0 quizzes
  • 2 day duration
20 students

SEM training in Chennai

Companies prefer Google Ads when it comes to gaining immediate targeted traffic for their offerings. Companies usually prefer having an ideal mix of SEO and SEM to strike the right chords among the target audience. Taking up our SEM course in Chennai will help you learn how effectively a Google Ad can be run and the different types of Ads that be run. The Ad requirements of a company depend on their budget and their focus on a particular product or service segment. Only an extensive knowledge in Search Engine Marketing will help you run online Ad campaigns for any type of business.

The advantages of taking up an SEM training are:

  • Companies prefer running ads to get instant targeted traffic for their offerings. New product launches or event happenings require Ads for a wider reach. Gaining expertise in Google Adwords can help you run effective Ads for different types of business needs.
  • The different types of Ads namely Search Ads, Video Ads and Display Ads need to be understood elaborately to be used for different business needs.
  • Optimising the landing page in such a way that it ensures better engagements and makes the Ad campaign more effective.
  • Certain companies totally rely on Ads to outperform their competition just because of their struggle in SEO. This is where SEM expertise can fetch you remarkable career opportunities.

Why opt for our SEM training in Chennai?

  • Get trained by digital marketing professionals who have extensive knowledge of running online Ads for different types of businesses.
  • Get trained at flexible timings.
  • Work on live projects by joining with us as an intern.
  • Get trained in online sessions, classroom sessions or a combination of both.

Looking for an advanced SEM course in Chennai, our team of experts are here to help you out.

 

MODULE 1: INTRODUCTION TO DIGITAL MARKETING

  • What is Digital Marketing?
  • Importance Of Digital Marketing
  • How does Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Significance Of Online Marketing In Real World
  • Bringing Targeted Traffic
  • Lead Generation
  • Converting Leads
  • Performance Evaluation

MODULE 2: KEYWORD RESEARCH

  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Analysis
  • Choosing Right Keywords To The Project

MODULE 3: INTRODUCTION TO SEARCH ENGINE MARKETING

  • Importance of Online Ads
  • Advantages of Online Ads for different types of Businesses
  • Why Businesses go for Ads?
  • Why Google Ads is more widely used?
  • Brief on different types of Google Ads

MODULE 4: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)   

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • Adwords Tools
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Remarketing
  • Performance Monitoring
  • Reports
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₹8,000.00
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