Digital Marketing Training

Ganesh Ramamurthy
Marketing
₹8,999.00
digital marketing training in chennai
  • 48 students
  • 0 lessons
  • 0 quizzes
  • 40 hour duration
48 students

COURSE DESCRIPTION

More and more companies are moving to the digital space mainly because of the wide scope of business opportunities. When migrating towards the digital sphere of marketing, companies look out for digital marketing professionals whose creative marketing expertise can bring in a lot of difference in the way a company markets or promotes its offerings. Digital Marketing is all about translating your theoretical knowledge into the practical application using internet marketing techniques to bring a company’s website high up the search rankings. Professionals can get the extensive knowledge of how digital marketing works theoretically. However, the way in which it can be practically applied varies from professional to professional. In order to get a thorough understanding of how digital marketing works, it is important that you take up digital marketing training in Chennai. Placed in Chennai, we offer a definitive digital marketing course in Chennai both in terms of the classroom as well as online digital marketing sessions.

The advantages of taking up a Digital Marketing training are:

  • Since companies are looking out for more digital marketing experts to enhance their marketing efforts, digital marketing knowledge can widen your career scope.
  • There are several divisions within Digital Marketing such as Search Engine Optimisation, Search Engine Marketing, Social Media Marketing and so on. Having an extensive knowledge of any of this create extensive job opportunities in the respective spheres.
  • Starting a freelance profession in digital marketing is also an ideal option once you are done with the digital marketing course.
  • Digital Marketing expertise gives marketing professionals the edge over their competition.
  • Digital Marketing is an ever-evolving marketing realm. As it evolves, more and more career opportunities will be created.

Why pick up our Digital Marketing course in Chennai:

  • Our Digital Marketing training sessions are handled by professionals who are currently working for clients in the digital marketing section.
  • Flexible timings mean that trainees can get trained at timings that don’t disrupt their personal or professional life.
  • Our Digital Marketing training makes sure that trainees get well-versed in practical implications through their theoretical learnings.
  • Practical Sessions every now and then means that students will be able to gain expertise in digital marketing in an effective way.

Enrol in our digital marketing training in Chennai and put yourself in the limelight for tons of career opportunities. 

 

MODULE 1: BASICS OF DIGITAL MARKETING 

  • Introduction To Digital Marketing
  • Components of Digital Marketing
  • Importance Of Digital Marketing
  • How Does Search Engine work?
  • Traditional Vs. Digital Marketing
  • Brief on SEO/SEM, SMO/SMM and Email Marketing

MODULE 2: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • Brief on on-page and off-page SEO
  • Understanding The SERP
  • Indexing
  • Crawling

MODULE 3: ON PAGE OPTIMIZATION 

  • Domain and Hosting Selection
  • URL Optimization
  • Meta Data Optimization
  • Internal Linking
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt

MODULE 4: BASIC WORDPRESS WEBSITE CREATION

  • Why WordPress?
  • Buying a Domain and Hosting it (Trainee’s work)
  • Basics of WordPress functionalities
  • Designing a Basic WordPress website
  • Creating multiple Multiple Pages and Installing Plugins

MODULE 5: WEBMASTER TOOLS 

  • Adding site and verification
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • Understanding multiple options available under Webmaster

MODULE 6: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Verification Of Listing
  • Google Reviews

MODULE 7: OFF PAGE OPTIMIZATION 

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Profile link creations
  • Infographics Submission

MODULE 8: GOOGLE WEB ANALYTICS 

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behaviour
  • Content
  • Visitors
  • Live Data
  • Demographics

MODULE 9: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)   

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
  • Adwords Tools
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Remarketing
  • Performance Monitoring
  • Reports

MODULE 10: SOCIAL MEDIA OPTIMIZATION (SMO) & SOCIAL MEDIA MARKETING (SMM) 

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn, Instagram and Twitter
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses

MODULE 11: E-MAIL MARKETING

  • Is E-mail Marketing still Significant?
  • Understanding E-mail Marketing Tool – MailChimp
  • Creating Templates
  • Creating Lists
  • Running an E-mail Campaign
  • Reports
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